Tuesday, February 12, 2019

ANNAMALAI UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION M.B.A. MARKETING MANAGEMENT SECOND YEAR Academic Year 2018 - 2019


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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS

2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are the manager of a service organization and wanted to apply the GAPs model to improve the service. Explain the gap you would start with, by highlighting the reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and has identified shampoo with conditioner to rural markets. The product is not new to the market. However, the competitive advantage for the company is in technology and product formulation. Assume you are appointed as a product manager for the company. Describe in detail the formulation of marketing strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by its customers. It seems and said as slow bank with low technology and customer unfriendly attitude. Also employees of the branch does not assign due weightage to physical attraction in the environment. Suggest the bank on the strategy it should implement on the operations, technology and people fronts including all or any elements of the 7 Ps in order to attract high profile customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also the ayurvedic product brands from India are making a big league globally. Design strategy to focus on the measures you would prefer to initiate to increase the influx of high spending tourists coming from abroad. Also make use of the Indian traditional knowledge and sell books based on it in the markets abroad. Describe your plan and explain how you would go about it to promote it in foreign markets.

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2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but prior to that they want to know more about their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the student cafeteria. Which survey methods can be used to obtain this information? Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation program for its sales people. The largest sales territory is selected, the new program is implemented and the effect on sales is measured.
b) Procter and Gamble wants to determine if a new package design for Tide is more effective than the current design. Twelve supermarkets are randomly selected in Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In the other six, the detergent is sold in the old package. Sales for both groups of super markets are monitored are monitored for three months.

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2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles performed by various family members in terms of the following consumption roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers

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2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note. What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify your views?

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2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.

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2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be viable over a lengthy period of time? Why or Why not?

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2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure, Safety of E-Commerce applications, Electronic payment systems, Trust and reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper Justification.
4. Discuss the role played by E-commerce in providing customer service at the various stages (product selection to post purchase) in an online buying transaction.

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2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers” State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of your choice and indicate the statistical tools can be used for analysis of the questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary data sources do not really contribute to a scientific enquiry”. Do you agree or disagree with the statement? Explain.




Annamalai M.B.A. INFORMATION SYSTEMS SECOND YEAR


Annamalai University Solved Assignments
Annamalai MBA Solved Assignments
Audde Solved Assignments
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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS

2.1 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a Behavioural frame work for a newly established IT company in Chennai. – Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and attitude of employees in an organization, prepare an interview schedule, conduct an interview with 2-3 executives of any one organization and present the results.
3. After listing out the qualities and theories of leadership, have a discussion with one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case and present it with issues and strategies

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2.2 MANAGEMENT INFORMATION SYSTEM
1. How can information Technology support a company’s business processes and Decision Making, and give it a Competitive Advantage? Give examples to illustrate your answer.
2. Why do you think there have been so many business failures among “dot-com” companies that were devoted only to retail e-commerce?
3. Explain the management information system in various marketing strategy which are adopted by various company. Explain with examples.
4. Discuss the executive information system and executive support system in various marketing organisation.

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2.3 DATABASE MANAGEMENT SYSTEM
1. What are the ACID properties? Define atomicity, Consistency, isolation, and durability and illustrate them through examples?
2. How to write programs that manipulate a network database—including such tasks as searching for and retrieving records from the database; inserting, deleting, and modifying records; and connecting and disconnecting records from set occurrences.
3. Consider the following relations: BRANCH (branch _name, branch _city, assets),
ACCOUNT(accno, branch _ name , balance), DEPOSITOR (customer _ name.
accno, customer_ street, customer city). Write the SQL statements for the
following:
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is maximum
c) List all the customers whose account balance is minimum.
d) List all the customers who have an account at all the branches located in a specific city.
e) Demonstrate how you delete all account tuples at every branch located in specific city.
4. Draw the various schemes of baking system and explain the involvement of view levels of data abstraction.

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2.4 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure, Safety of E-Commerce applications, Electronic payment systems, Trust and reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper Justification.
4. Discuss the role played by E-commerce in providing customer service at the various stages (product selection to post purchase) in an online buying transaction.

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2.5 ENTERPRISE RESOURCE PLANNING
1. How will you execute the Gap Analysis phase of ERP implementation for a very large manufacturing industry? Discuss the steps involved in this scenario.
2. Explain the Planning and Execution Model based on integrated process for a service industry.
3. Discuss the common myths about ERP and find practical solutions for dispelling them in your organization.
4. Most companies today have made significant investments in information technology systems. Write a case study of Integrating ERP, CRM and SCM creates a single view of organizational profitability.

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2.6 DATA WAREHOUSING AND DATA MINING
1. Explain the schemas which are used in a data warehouse design with suitable examples. Which schema design is more popular? Draw a schema design for a university admission system. Consider appropriate dimensions and fact table as required.
2. How can business dimensions be useful for defining requirements in a business data warehouse? in which situation jad methodology may be useful for collecting requirements?
3. Compare rolap with molap servers. Which one do you consider more appropriate for data warehouse applications and why?
4. Develop an algorithm for classification using decision trees. illustrate the algorithm with a relevant example.

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2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Company has the plan to implant software applications to manage its inverting function.
a) Identify the options available towards providing inverting solutions. Narrate the comparative advantage and disadvantages of each option.
2. Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation scheme for such retail solutions.
3. Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
4. Identify the key deliverables in core banking solutions.

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2.7.2 ADVANCED WEB DESIGN
1. Web Programming HTML Elements with Cascading Style Sheet (CSS)- Discuss
2. Enumerate the role of DOM (Document Object Model) in website Development
3. Illustrate your views on the data types supported by VB Script, and conditional statements in VB Script
4. On click, on mouse over, on mouse out, on change and on submit event types in JavaScript with example programs.

Annamalai M.B.A. INTERNATIONAL BUSINESS Solved Assignments


Annamalai University Solved Assignments
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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. How does the environment concerning human resource management in India vary from that of developed countries? Elaborate.
2. Manpower planning is considered as the most primary and important task of HR department internationally. Why is it not so in India? Also discuss the consequences of not planning manpower requirements.
3. Your Organisation is a multinational company based at India. Simultaneously three executives looking after three geographical area decides to quit. The top
Management is asking you to conduct the exit interview for those tendered their resignation. How would you organize the exit interview? Will you impress upon them to continue? If “Yes” why? If “No” Why Not?
4. Oil Refinery Company in Riyadh is recruiting supervisory staff for its refinery operation. Suggest suitable recruiting process for the company.

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2.2 INTERNATIONAL MARKETING MANAGEMENT
1. “Major environmental influences always have an impact on International marketing” – Discuss the above statement with recent live examples.
2. Discuss briefly, modes to enter international market and recommend mode of entry and its implications for success of a new product across multiple markets.
3. “Modern marketing concept is applicable to all business organizations irrespective of their size or nature of the goods or services marketed”- Do you agree or disagree? Give your justification.
4. Branding is hot topic in board rooms around the world because most CEOs recognise that the strong brand is a powerful driver in shareholder value. In this connection, what are the key elements that contribute to brand equity? Is it possible to quantify brand equity? If so How? Give recent examples.

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2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Discuss the foreign exchange market, procedure for quotation and arbitrage. Narrate current situation of Euro currency and Euro Credit.
2. Elaborate the different criteria and difficulties in evaluating foreign projects while making international investment decision for developing countries investors.
3. Critically evaluate the International Financial Market Instruments. Discuss the internal and external techniques of risk involved in the International Business.
4. What do you understand by International Portfolio Investment? Critically evaluate the key elements of taxation with suitable examples.

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2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Mr. Sarath, CEO of a Multinational company has decided to construct a warehouse in the central part of the India. He approaches you for designing the warehouse. Counsel Mr. Sarath in designing the warehouse with different sizes and shapes and explain its relationship with material-handling system. Suggest the reason for constructing different designs of warehouses by explaining its advantages and disadvantages.
2. Mr. Puneeth has recently opened a logistical service agency. When he enters into the business, many agencies face different legal problems related to logistical operations. Mr. Puneeth does not know how to run the business without any legal problem. As a logistical legal consultant, advise Mr. Puneeth about various transport regulations to overcome legal problems.
3. You are assigned the position of Chief Manager in a logistics company located at Mumbai. You have customers across globe. Your responsibility is to collect the goods from various sources and export it from the nearest port. How do you do the operation, and explain the problems you may face during the logistical operations?
4. “Supply chain management is need of the hour for current business scenario” – Substantiate your views for the above statement by explaining the real time success stories of any three business firms of your choice.

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2.5 GLOBAL STRATEGIC MANAGEMENT
1. AMUL is the India’s largest food products organization and the market leader in whole milk, condensed milk, milk powder, butter, cheese, ice cream, dairy whitener and sweets. “Amul-Diversifying for Growth” looks at how the co-operative integrated approach adopted by Amul has been successfully used to dominate the dairy products market and how it is utilizing its strong brand name to diversify into non-dairy products, processed foods, and other products. Discuss.
2. India’s strict regulations against allowing FDI in retail sector prevent the entry of the foreign retailers to our country. Discuss the attempt of foreign retailers to enter the land of opportunities through different strategies.
3. Explain the Leadership Re-organization. Discuss about Wipro’s Co-CEO model. Will Wipro achieve what it set out to do by appointing Co-CEOs?
4. Transformation of an Indian Family Business into a globally competitive Firm: Illustrate how companies from emerging market like Mahindra & Mahindra (M&M) from India are competing globally by leveraging on their core competencies.

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2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Briefly explain the Export and Import policy (2002-2017) of India. Identify the gains and losses of those policies.
2. Enumerate the procedures to establish a new Export Oriented Units and explain the terms of shipment and processing of export order.
3. Elucidate the risks involved in export and also discuss about the export incentives and Duty exemption schemes for importing capital goods.
4. Elaborate the impact of current monetary policies on India’s International trade.

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2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. A company manufacturing electronic goods wants to know how best it can satisfy its potential buyers in the Asian market. Give your suggestions for formulating an appropriate marketing research proposal.
2. According to your understanding, is the process of product research is important in International marketing? Justify.
3. Discuss the major ethical issues in International marketing with three examples.
4. Assume you are appointed as a marketing head in a leading FMCG company in India. As part of the development process the company wants to expand its business operations internationally to its neighboring countries. You are given the task as following. a) Identifying the market and its segmentation b) Studying the consumer behavior c) Do product research d) Examining the market opportunities. Narrate your role to carry out the above task by doing market research.
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2.7.2 EXPORT AND IMPORT FINANCE
1. Line of Credit is a short term sources of finance for exporter & importer – will you accept? Explain with examples.
2. Inflation rate as well as interest rates will affect the value of currency rates – Discuss and also explain the reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you agree? Explain with suitable examples.
4. “Credit Insurance agencies will help the exporter & importer in financial payments” – Prove it.

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